Though it must be noted she had contacts in the publishing industry to start off with.

I think personal blogs and informative blogs both have a shot at making the leap – all that matters is what they’re blogging about.

Every writer can be a blogger, but not every blogger can be a writer.

There is always a reason why there is an editorial process when it comes to writing. It’s to make sure errors are corrected and the content is worth the reader’s attention.

Personal blogs don’t command that kind of presence. Though informative blogs do command that presence. Take Lorelle on WordPress for instance. She writes about blogging and wordpress and recently she has published a book based on her content about blogging. It makes sense when you have a market because that’s what books have to target.

I think this is a very important point–a majority of blogs seem to be written for the authors themselves, without much awareness of their (potential) readership’s wants and needs.

Of course, even if a blog author were to pay attention to this, to purpose, to narrative and structure, s/he would still have a huge leap to make were s/he to be published in book form.

We read so differently online from the way we read print books that–with a few exceptions–to successfully make the leap across media, the blog would have to become almost unrecognisable.