You know how hard it is to get boys to read? Bribing seems to be an answer:

They say that every man has his price ”“ and now a New Zealand school has discovered that the cost of getting a teenage boy to read is a can of Coke.

Rongotai College in Wellington is currently trying out a new scheme to get boys reading, offering them a can of drink if they can prove they’ve read two books, a voucher from Subway if they are able to stretch to five, and a movie voucher if they can make it to 10. The school says the scheme has been so effective that library book borrowing has doubled since it launched.

This is awesome. (via)