Linked: Book Titles, If They Were Named Today

Book titles, if they were named today:

Then: The Gospel of Matthew

Now: 40 Days and a Mule: How One Man Quit His Job and Became the Boss

Then: Philosophiæ Naturalis Principia Mathematica (Newton)

Now: Why Do Apples Fall Down and Not Up? Answers From The Cutting Edge of Physics

Then: The Catcher in the Rye

Now: PARENTS BEWARE: Your Angsty, Depressed Teenager may be Drinking to Extremes and Surfing Porn on the Internet

There’s a note in the comments from a guy in publishing, who says that books with simpler titles actually do fare better … though if only because they’re easier to find on Amazon. (via)

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