J.C. Hutchins is a podcast author (yes, I know that sounds really weird). His debut novel, 7th Son, is being serialized on Boing Boing, and he’s got a pretty crazy book-marketing strategy on his site: buy a hundred copies of 7th Son and he’ll spend a day with you and your friends. It’s an outrageous idea, and a little scary – what if nobody bites? – but you have to admire the guy’s guts. (thx, Jan)