Concerning iPad and Kindle & Skiff.

If Apple can bomb so badly on the name choice for an important product launch, they are probably getting other things wrong as well. Maybe people who are manufacturing e book readers will listen to consumers. I am looking for the perfect e reader. It has not yet come out. Here is what I’m looking for in my dream e-reader.

I love the idea that Rudi Stettner, a sample size of one, is all out and ready to teach Apple the right way to build good products. Give it a year, I say, and he’ll be eating his hat. (Update: Stephen Fry gets it.)