This week, Amazon unveiled what everyone (except Amazon) is calling the Kindle 3. You might call it Amazon’s iPad response. The Kindle 3 is ingeniously designed to be everything the iPad will never be: small, light and inexpensive.
Pogue argues that the Kindle isn’t really competing with the iPad – for one, Amazon’s book catalog is many times larger than that of Apple’s, and the Kindle’s biggest threat are other ebook readers with E Ink technology. The Kindle appears to have a lifeline.