So, can every brand be Seth Godin? The answer is “maybe.” We tend to see this one act: “Seth leaves major book publishing behind.” What we forget is the track record (twelve best-selling business books, as many speaking events per year as he would like to do, his own seminars, thousands of Blogs posts, free eBooks and more goodwill thank you can shake a stick at). This amounts to decades of doing tons of things (let’s not forget about Squidoo) that all had him in direct connection with the people who will buy his books from him, talk about it to their peers and evangelize his always-brilliant thinking.
Godin considers this the best article about his move.
