Nina Lassam works at Wattpad, the ‘the world’s most popular eBook community’. Today I’ve asked her to share on the platform – what it is, how it works, and how you may benefit from it.

The way I often explain Wattpad to people who are not familiar with who we are or how we fit into web fiction, is that Wattpad is “YouTube for eBooks + Facebook/Twitter for Authors”. The content on Wattpad is user generated by writers who range from teenaged hobbyists to self-published authors to established writers looking to promote and market their work to a targeted reading community.

Over 10 millions readers and writers visit Wattpad every month, spending half an hour each visit with an average of two visits a day. Like the viral videos that dominate the YouTube homepage, many writers can claim outstanding success with millions of reads and thousands of comments from fans who use Wattpad to find new works to read.

Where Wattpad has shown to be very different from YouTube is in the community-minded nature of the site. A reader comments on a story once every seven seconds on Wattpad, and writers and readers engage in discussions, provide feedback and recommend other works on the site.

There’s an App for That

One of the most common ways people find Wattpad is through their mobile phones. Wattpad is consistently among the top eReader apps in the Apple Store and BlackBerry App World. For authors who want their fiction to reach a mobile audience, Wattpad is available on over 1,000 different mobile devices and eReaders and provides a direct connection with reader.

Mobile is a large area of focus for Wattpad: we see thousands of our apps downloaded everyday and we are continuing to add more and more of the social features that are native to the website. Wattpad is not just a way to read and discover or a spot to upload fiction and poetry, but a platform that bridges both and enables authors to connect with readers in online space.

Who Uses Wattpad

The demography of Wattpad users has changed so much in the past twelve months. From a core group of young adults, we now see mature and experienced authors joining the site. The majority of members are from English speaking countries; the United States, UK, Canada and Australia and English remains the dominant language found on the site. Wattpad also sees a sizable number of readers from Asia and South America and we receive emails everyday from readers who say that Wattpad has helped their ESL skills tremendously.

Since partnering with self-publishing companies; Lulu, Smashwords, and Bubok, our presence in this community of authors has grown considerably. During the summer, we launched a program specifically for self-published writers and have opened a writing contest with literary magazine Shelf Unbound to provide self-published authors on Wattpad an opportunity for additional exposure. There is so much great fiction being self-published, but the struggle is to find readers to enjoy it. Wattpad has been able to fill an important role this way.

Matt Blackwood is the creator and project lead for MyStory – a location-based fiction project funded and hosted in Melbourne. Here he talks about MyStory’s origins – how they got started with it, and why he’s doing the project:

They say it’s all about the details; the minutiae, the flecks of paint, the beads of sweat, the congealed Chupa Chups sticks, the smiles, the snarls and the occasional gleam ”“ and you know what ”“ ‘they’ were right.

The small things have always intrigued me. That’s not to say I don’t dig Space Odyssey 2001 or The Vidiot from UHF, but everyday humanity is something I’ve always cherished. It might have something to do with my background: not having much money, I spent more time staring at Lego catalogues than piecing together choke-sized blocks for spaceships.

And sure, it might not be trendy to be interested in the small and everyday when Sexagenarian in the City and Warepires are ruling the popular mindset, but the way I look at it, it’s now more important than ever to look at the everyday, to assess where we are, where we’ve been and where we are headed.

So these were the thoughts that spun around my head some 12 months ago; thoughts of how being a writer in a City of Literature didn’t automatically make my writing appear in the city. Thoughts wanting more people to read my work, wanting more support as a writer, and wanting to feel more connected with my fellow Melbournians, and so the framework for MyStory began.

In essence I was interested in location based stories.

I started by looking at different ways to combine the surging uptake in smartphones, mobile internet and the human desire to be told stories one-on-one. I wanted people to reconsider spaces they might have already walked down a thousand times before, or take a chance and venture down somewhere new. I wanted to peel back some of the layers, and perhaps even pre-conceptions about some of these spaces, while spinning tales that were true and truish. All this meant creating an interactive database where writing could be easily accessed in a form that made the most of mobile technologies, but also didn’t exclude people without smartphones or laptops. And I wanted to take it a step further, so that people with vision impairments could also access the content.

Then came the realities.

I knew that people weren’t going to stand and experience a story for a huge amount of time, even if they did happen to love the space they were in. The spaces were always going to be dynamic. This dynamism would obviously affect the experience of the literature; if the spaces were too loud or too busy, raining or sunny, busy or quiet, dark or midday bright; it was all going to impact the interpretation of MyStory.