Kevin Kelly on 99 Cent eBooks:

I don’t think publishers are ready for how low book prices will go. It seems insane, dangerous, life threatening, but inevitable. I predict we’ll be there in 5 years, (before the marginal price drops to zero, but that is another story.)

But the real story: Konrath slashes the price of his ebook The List, and sees sales shoot up to 800 a day.