L.A. Times interviews the Moonbot Studios, makers of 'The Numberlys':

Q: The iPad is so new. What is it like working in such uncharted territory?

Oldenburg: It harkens back to the early days of film. It’s still very Wild West and experimental right now and it is really exciting.

Enochs: The first movies were a locomotive and a guy running and that was it, and everyone was thrilled. We are still a little bit in that stage, I’m sure.

Moonbot Studios are the same people behind ‘The Fantastic Flying Books of Mr. Morris Lessmore‘.