It appears so. The only blook publisher to have regularly put out blooks of quality seems to liquidating. The Telegraph reports HarperCollins to be the frontrunner in the bid for The Friday Project’s assets, while a Guardian article entitled ‘Industry majors seek option on ailing ‘blook’ publisher list‘ reports Random House has joined HarperCollins in talks regarding TFP.

“The group now has insufficient funds to continue to trade and the directors have a responsibility not to allow the group to incur further liabilities where there is significant uncertainty about the group’s ability to meet their liabilities as they fall due,” said Friday Project Media plc.

I’ve blogged about my experience with TFP, and I must say the feeling towards the company on the ground has been largely positive. Its model of publishing has been largely traditional, the only difference being its source material – which is from the Internet. Whatever happens, whoever succeeds in buying TFP’s list … one thing is clear: there will be no more new media publishers of TFP’s pedigree.

It is believed that HarperCollins intends to buy publishing rights to The Friday Project’s book titles. It also plans to use the company’s expertise in new media publishing to bolster its existing new media operations.

Which is a pity.

It’s funny what you can find in your local papers if you look hard enough. I flipped through the Technology section of The Star yesterday and was surprised to find a Reuters piece on how social networks are helping publishers sell books.

Oh no … more Web 2.0 hype.

Faced with the challenge of marketing a book with a vulgarity in the title, publisher Rick Wolff turned to Internet blogs and social networking sites to spread the word about his latest business book.

Bookstores were scared of The No A**hole Rule: Building a Civilized Workplace and Surviving One That Isn’t, so Rick Wolff sent emails by the bulkload to bloggers and readers.

There apparently is some serious regard for the power of the Internet: Wolff was invited to talk at a panel discussion on ‘the Internet in publishing’ at the BookExpo America trade fair. I’m regarding this as an early toe-dip into the uncharted waters of marketing books on the Internet … what I’m afraid of is that the market would be so saturated with bloggers screaming “read this book, read this book!”

But there are some interesting concepts mentioned by the article: for instance – Harper Collins Children’s Books used Myspace to promote a competition for teenagers to write successive chapters of a novella, which was then voted on by site visitors as the book progressed.

Oh, and apparently Harper Collins is a 26 year old male in Myspace.

I’m not entirely comfortable with publishers making headway into the online review sphere (remember that article about book reviewers being out of print?) – but then again there raises the question of just how influential are bloggers in selling books? I’m reminded uncomfortably of an annonymous comment in Critical Mass:

I find it interesting that a review of a book in the Sunday NY Times is often much more positive than a review of the same book in the Times week day arts section. Many reviews today sound like marketing instruments and you get the feeling, at least with respect to books from well-known authors, with well-connected publicists, that the reviewers are “bought off” or at least have bought into the hype. As a result, I am more likely to pay attention to a review of a book by an obscure author than of a Cormac McCarthy, a Jonathan Safran Forer etc.

One possible problem? Publishers using PayPerPost to get you to review their books. I shudder at the thought of that.

PS: the article mentions Shelfari, and states that 76% of users there would but their next book from site recommendations. Really now? We’ll see.

Google organized Unbound sometime ago (the video is dated 8th March), and I thought I should share it over here – some of the snippets of speeches, especially Cory Doctorow’s and Seth Godin’s were particularly interesting. Oh, and watch for this line:

… where we discovered that the more content we put up on our own website; the more content we gave away the more books we sold.