Baldur Bjarnason wrote a really long essay two days ago on interactivity and ebooks, one that I think is worth reading in its entirety. While not entirely related to his central thesis, I’d like to point to a specific section near the end and talk about that instead:
I’m beginning to worry that ebooks won’t have any place in the future of interactive media. Interactive non-fiction will grow to encompass the markets that today are served by print non-fiction and it won’t look anything like a book.
In a way this has already happened. Reference books and cookbooks are being pushed out by reference websites and recipe blogs (emphasis mine). In a few years, non-fiction as a genre will be dominated by apps and websites, the exceptions being the fields that legitimately require long-form text to deliver their message properly.
I can’t think what those fields might be, but I’m sure they exist.
One exception might be textbooks and other fields that are bound by archaic institutional requirements.
Publishing is on a crossroads. It’s not just a question of how the form will develop but also who we want as an audience. As books lose their real-world presence, do we really want to just cater to a minority of voracious expert readers? A casual reader is never going to buy a bespoke reading device, but will buy an iPhone or iPad, where ebooks are competing with games, apps, websites, and comics.
Pretending you aren’t competing with other media on price, accessibility, and value, is a surefire way to kill off long-form reading.
At Books in Browsers 2011, Joseph Pearson of Booki.sh made the rather controversial remark that ebooks are simply ‘websites that are better paginated’. Everything else was better off remaining as a website.
Like many present at the time, I reacted rather negatively to his view. Then I stopped, thought for a bit, and realized that there was nothing I could think of that could be used as a counter example.
Pearson and Bjarnason have a valid point: dictionaries, recipe books and encyclopedias are not better paginated; they have little reason for existing as ebooks. Better that they remain as websites, where they are linkable, searchable, and editable. It is no coincidence that Wikipedia lives on as Encyclopedia Britannica dies.
Pearson’s remark makes more sense when you understand how ebooks work: the prevailing ebook formats are essentially bastardized HTML. And HTML, as we should know by now, is the stuff that websites are made of. If ebooks are but one conversion step away from websites, and the form of the website offers more benefits than the form of the book, why should anyone still publish such books?
(Let’s be clear, though: we’re not talking about fiction here. Fiction is — rather ironically — protected from this change, because the benefits of presenting fiction on a website aren’t as numerous as the benefits of presenting the contents of a cookbook as a searchable recipe site.)